Graciele was born from the desire of two people who are passionate about creating — Laura, who works in marketing, and Tiago, a software engineer. Together, they decided to bring to life a project that reflected their values: naturalness, simplicity and respect for the planet.

The idea started with a concern that had always been present in Laura's life: antiperspirant deodorants and their possible link to breast cancer.

With little supply on the market, they decided to create their own solution. And that's how Graciele was born: a brand of natural, sustainable products that are not tested on animals, made with the care of those who believe that it is possible to take care of yourself without harming the planet.